Laptop
Tablet
Phone

Client

Pine-Sol

Campaign

My Clean Moves

Elements

Public Relations

Digital & Social Media

Content Development

Influencer Marketing

Awards

dotCOMM
Platinum

Case Study

The main objective of the Pine-Sol My Clean Moves contest was to tap into consumers’ need for fun cleaning sessions and use music to engage and rally them into sharing their dance moves.

This content plan centered around engagement and personalization with a focus on both General Market and Multicultural audiences.